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Search engine marketing can make a big diferance in your botom line. SEM is a combination of marketing efforts designed to increase your ROI through the use of search engines.
Search Engine Marketing includes:
Search Engine Marketing provides orgenizations with a controleble, measurable marketing option. SEM is a good way to ensure short term results, it is not to replace SEO that is based on optimaizing web pages to attract organic traffic and is a long term solution.