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The search frenzy,
Search engines are responsible for most internet traffic, with more then 300 million searches performed daily. That number represents a huge potential for business, anyone trying to ignore it will be left behind.
Your existence is not enough.
Having a website providing information about your business has long become a necessity.
Itís a jungle out there
With more and more businesses competing for internet user attention, it is becoming increasingly hard. An average search query on any of the major search engines (Google, Yahoo, MSN) can return millions of pages on itís SERPís. Each link in the SERPís represents a page on a website containing information that is relevant to the search query. That is a lot of competition. The level of competition varies for different industries, with services and hi-tech leading the way. The higher the competition level the harder it is to get noticed.
Well, you probably do, otherwise you would not be reading this, but just in case you wondered in here, weíd like to make this as clear as possibleÖ
What can be done?
Growing competition levels on the internet require business owners to put more efforts in their website, writing content, optimizing the web pages by search engine standards, so they search engine robots (yes, there is such an animal) visiting the site, will be able to easily read and index the site content. And submitting their website content to search engines in an acceptable format.
Search Engine Optimization is a marketing effort that can place your site above the rest in the search engine result pages. There are many website owners that havenít heard about SEO or that are not convinced it can help them in their marketing strategy, their sites usually occupy pages 10 to 100 in the SERPs.